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The accident caused panic, sending shares 11 per cent, and kept low yesterday. But also properly processed the numbers would have been uncomfortable for investors to read. The income that each click on your ads that Google derived from 15 per cent in comparison with the previous year decreased; more mobile people, where it is more difficult in advertising to presses; more sites and applications, from Amazon to Spotify, its own search engine, not to go to Google search.
It is difficult to exaggerate the magnitude of an error that sent, saw a press release partial to markets and shares suspended after its sharp fall early.
The latest figures show that the search giant now still its engineers more that any other big company in Silicon Valley pay monolithic, but also investments to fight sees the company, the cause of the debacle is optimal for your largest and most striking challenge: how to pay phones.
New figures show even a decrease in traffic of desktop search - where Google makes most of its money - and an increase in searches from mobile phones. Phones are more difficult to be effective with their small screens announced and still more difficult to use, where Google can serve multiple ads against a single query for the type of services. There is no room.
Sameet Sinha, analyst B Riley, says, "search happens more out of Google, which means that more people through apps not by Google searches". It suggests a change secular, especially if you are looking for e-commerce. It was the great fear, what happens, when only, people choose to go directly to Amazon and what you are looking for? "And it is potentially what could have happened."
Google argues that, thanks to its Android operating system and its market-leading position, is nobody better, money from search, in any place where it occurs. And it is true that Android business can embed opportunities to user created at every opportunity. Cost Facebook found, however, is a delicate statement, but it is. Its already bereaved shares yesterday fell points than the confidence of the markets also in tech stock whose changes of perspectives more quickly that in any other sector is a lack.
However, a commentator of mind that says that Google are numbers today would be the beginning of the end; and it would be even meaner challenges these figures do not show them is the most watched Google. Stock prices have reached maximum records recently but no one still cracks the mobile problem in close - is brave, also could be indicating that responds to Google that you have, that their stocks go up quickly see in the future. This week it could offer to get a taste of the things, like the mobile phone Revolution takes a real giant technology, who built his fortune on the desktop. However, the falls are a correction of course, at times even in profits sagging from Motorola, as a change.
Analyst from Boston Consulting Group Colin Gillis is the situation: "we have said this was ripe for a setback". It is not as they are Google Google is not, but should still some important issues. Eight consecutive quarters in click on the prices in the fourth quarter in a row then previously rejected. It is a negative result. "This is the mobile problem."
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