0 Global Programme of food in the digital push

Global Programme of food

The program global food (WFP) has three years signed a contract with payments giant MasterCard "digital food" hunger to present the world-stricken areas.WFP is rather than physical import and then donate its existing programmes, the bar allow food in areas that need more, use mobile phones, smart cards, electronic coupons and text messages, expand and improve hunger eat to buy.WFP currently 5 per cent of payments Digital provides and wait "lot move to digital by 2015", a spokesman said.Currently distributes $208 million in cash and securities for the year and is in 38 countries as Afghanistan, Pakistan and Zambia.A spokesman for the new initiative said: "increases our opportunity to recognize the money, so the money is being spent in the right place and in the long term increase our chances".


"You can know details such as spending was much more than you ever could with cash".PMA presents some of the greatest challenges in areas where food is available, but much of the population cannot afford such and as happened in countries like Zimbabwe if inflation out of control is working to buy it.One-third of existing programmes now, for both, distributing money or vouchers for food, with recent examples including Burkina Faso.WFP works with banks and mobile phone companies, as well as MasterCard, to create studies that have already taken place in countries such as Zambia, the use of mobile phones.WFP also hopes that consumers in rich countries in the position more directly with brands in such a way that they already use them to contribute to developing countries.

Offers for Western consumers shown and then influence where the big brands donate money.